JOSEPHS@TAIWAN receives enthusiastic feedback

Last year, the JOSEPHS-method was introduced at Taiwan with a visit of Albrecht Fritzsche at the Taichung government and a large design workshop for industry and academia in collaboration with professors from various universities. Now another successful workshop was held at Fengchia university, establishing JOSEPHS as a key element of digital innovation strategies in the context of Industry 4.0.  Participants included industry practitioners as well as students from Taichung and Taipei. Participants learned how to assess value creation in industrial networks and developed their own innovation projects, customized for the needs of special consumer groups. For many experts involved, the workshop was an “eye-opener” which widely expanded their perspective on innovation and gave them new opportunities to envision future products, services and business models.