Wi1 says “Hey Google“

For many users, services like Google Maps, Gmail, Chrome, etc. have become essential companions in everyday life. However, in addition to these end-user offerings, Google is also highly active in the field of the digital transformation of industrial value creation—in particular within the German “Mittelstand”. To exchange ideas and experiences on this and other topics, Wi1 researchers, headed by Prof. Dr. Angela Roth, visited Google at the Munich offices. During the sessions, current perspectives on Industry 4.0 and technological concepts of the digital age such as artificial intelligence and big data analytics were discussed. Besides, there were opportunities to experience the unique spirit and working atmosphere of a Silicon Valley-based tech giant. We thank for the invitation and the joyful day and look forward to extending the cooperation, inter alia, in the context of guest lectures given by Google representatives at the WiSo.