Layla Hajjam-Demir

Layla Hajjam-Demir studied International Business Studies at the Friedrich-Alexander University Erlangen-Nürnberg where she graduated with a Master of Science degree. Before that, she studied International Business Administration (B.Sc.) in a dual study program at the Ludwigshafen University of Business and Society in cooperation with BASF SE. Besides BASF, she worked for Siemens Healthineers and Fraunhofer IIS in different departments. She gained international work experience in Brussels (Belgium) during her Bachelor’s and spent a semester abroad in Istanbul (Turkey) at Bogazici University during her Master’s. Since 2023, she is a doctoral student at the Chair of Information Systems, Innovation and Value Creation.

Publications